JioHotstar Dominates Cricket Streaming: India-England Test Series Draws Massive Viewership, WTC Final Sets Records

England's Joe Root (R) and Jamie Smith celebrate after their win against India at Headingley in Leeds. (AP)

The India vs. England Test match at Headingley in July 2025 has smashed streaming records on JioHotstar, drawing a massive 89.1 million viewers. The match also amassed a staggering 13.7 billion minutes of watch time.

This Test marked the commencement of the WTC 2025-27 cycle for both squads, with Shubman Gill leading India for the first time in a five-match series.

The second Test is set to begin on July 2 in Birmingham, and the remaining four matches are projected to establish new benchmarks for digital sports engagement.

The ICC World Test Championship Final 2025, which saw South Africa defeat Australia to secure their first ICC title, also achieved significant viewership figures. The match became the most-watched Non-India Test match on linear TV, achieving 2.95 billion minutes of watch time and a reach of 47 million viewers.

On JioHotstar alone, the WTC Final 2025 attracted 41.4 million viewers, marking a new record for a Non-India Test match on the platform. This figure outpaced the previous record set by the India vs. Australia WTC Final in 2023.

The beginning of the Shubman Gill era in Indian cricket, coupled with a renewed approach to Test cricket, has fueled strong viewer engagement across digital platforms. The remaining matches in the series against England are anticipated to potentially set even more streaming records.

Statistics are sourced from BARC, using metrics for TVR: M15+ AB Urban and Rest: 2 + U + R All India demographics.